the Vitality’s line that brings together hair care and
styling products in one single range,
now features a new family of products:

Essential products for

the treatment and protection of hair
exposed to the sun and wind.

Prolonged exposure to the sun can also damage hair.

Hair is weakened and subject to major oxidative stress,
which dries out hair and causes it lose elasticity.
Cosmetic colour fades and the scalp
can become irritated.

It is important to protect hair from UVB radiation,
just as we need to protect our skin,
with specific products.

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

a botanical complex featuring,

	organically grown echinacea, a medicinal herb
	Langhe I.G.P. hazelnuts
	organically grown rice hulls and chaff

obtained using a special extractive method that
captures the active principles in concentrated form,
without the use of chemical solvents.

A natural mix, exclusive to Vitality’s, featuring moisturizing,
anti-oxidant, emollient and reconstructive properties.

PASSION FRUIT

Maracuja (passion fruit) oil is derived
from the passiflora edulis plant,
a small climbing vine farmed in South America.

The oil is obtained from the cold-pressing of the seeds,
which gives a concentration of flavonoids, vitamins and minerals.

Maracuja oil moisturises hair and relieves scalp irritations
and rashes thanks to its anti-inflammatory and soothing action,
and helps protect hair from the effects of the sun and wind.

It is light and easily absorbed, without weighing hair down.
Hair is left light, soft and shiny.

Maracuja seed oil is a multi-action concentrate of:

Flavonoids:

with their strong anti-oxidant action, they protect hair from free radicals,
slowing down the ageing process

Vitamins:

A – Assists in the hair growth process.

C and E – anti-oxidants that combat free radicals
and boost the elasticity of hair.

K – strengths the roots of the hair bulb.

Minerals:

potassium and phosphorous,
for the vitality and resistance of hair.
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