The first Vitality’s line to bring together
hair care and styling products
in one single range.
A complete, smart range of essential products for hairdressers,
from salon care and styling to products for home use
The specific range of products
to give body and volume
to fine and thick hair
Vitality’s and supply chain control
The supply chain for V.E.G. Mix is fully controlled.
All ingredients are sourced in Piedmont, Italy.
Vitality’s recycles the unutilized parts of plants,
fruits and grains sourced from local companies.
The mix of active principles obtained means that
100% of the raw botanicals used are sourced
from the food industry
V.ITALITY’S E.XCLUSIVE G.REEN Mix:
a botanical complex featuring.
 |
organically grown echinacea, a medicinal herb |
|
Langhe I.G.P. hazelnuts |
|
organically grown rice hulls and chaff |
obtained using a special extractive method that
captures the active principles in concentrated form,
without the use of chemical solvents
A natural mix, exclusive to Vitality’s, featuring moisturizing,
anti-oxidant, emollient, and reconstructive properties
VOLUME UP TECH
Vitality’s laboratories bring you Volume Up Tech,
the innovative macromolecule
for breath-taking results.
A new polymer that bonds to the hair fiber
and then changes structure, from lamellar to
hexagonal, to create more space between the locks, boosting the
volume and elasticity of the hair and making it easier to comb
Circularity and care, exclusively by Vitality’s
THE FRAGRANCE
A fundamentally sensuous experience for the consumer.
Its floral and fruity aroma envelops the customer in a natural atmosphere,
at home and in the salon.
A delicate and compelling fragrance evoking
fields of cotton and green orchards.
Mellow and welcoming places, to reconnect with nature
FOR THE ENVIRONMENT
Bottles made from 100% recycled PET.
Thanks to post-consumer recycling, from every 2 bottles
made of virgin PET, a 100% recycled PET bottle is obtained.
A second life for plastic!
Canisters are made from aluminium, 100% recyclable forever.
The recycling of aluminium enables 95% of the energy re-quired
to produce it from raw materials to be saved.
Packages are made from certified FSC cardboard,
guaranteeing that the product is sourced from responsibly
managed forests and production processes.
The products are all silicone-free and without added colorants.
Featuring natural, biodegradable ingredients
